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The Holiday Magic of Jolabokaflod

Say it ten times fast — and then give this Icelandic tradition a try

Mary O'Brien
5 min readNov 27, 2019
Photo by Sincerely Media on Unsplash

The Nordic way of life seems to have grown in popularity in recent years. I suddenly find myself surrounded by folks who can not only properly pronounce the word “hygge” (HOO-guh), but school me on its practice. Bake more rolls, you say? Light more scented candles? Happily! Never have my many homemade quilts been so trendy! (Thanks, Grandma.)

I am very easily persuaded when it comes to such delights as curling up in one of my cozy sweaters and reading a good book.

Speaking of books, let me know if you have as easy a time enunciating this one…

Jolabokaflod.

Yep. Try again.

“YO-lah-BO-kah-flot”

Delightful, isn’t it? The word is almost as delightful as its meaning.

Yule Book Flood.

To my ever imaginative (and Catholic-raised) mind, this roughly manifests itself as a mental image of Noah’s Ark rising afloat on a colorful and heavy tide of leather-bound tomes. An endless sea of ink and pages drowning all of creation while the Ark itself is decked in holiday greenery and red velvet ribbon.

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Mary O'Brien
Mary O'Brien

Written by Mary O'Brien

Reader of memoirs, novels, and cookbooks. Writer of lists, essays, and short stories. If I’m not baking, I’m running. If neither, I’m in personal crisis.

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